Agency-grade freelancerThe dedicated branding industry has become a fierce mix of factors, often at odds with delivering the soft power of brands. Direct…Oct 16, 2020Oct 16, 2020
Brand Identity ExperienceToday, brand identity isn’t something that merely gets branded onto a business. Today, brand identity is implicit. Today, any on-going…Jan 13, 2020Jan 13, 2020
Portfolio in contextThe vagaries of branding means that it’s rare for senior brand creatives to be hands-on in all three aspects of the business. This also…Sep 19, 2019Sep 19, 2019
X, X and brandingAll too often I read that agencies and designers specialise in something, something and branding. Historically, the something and something…Aug 17, 2018Aug 17, 2018
Portfolio formatsI’ve perused and reviewed countless PDF portfolios and websites of other designers during my career. At times I’ve been in awe and humbled…Jun 14, 2018Jun 14, 2018
